consulting & Advisory
We draw on decades of high‑end automotive leadership and deep marketing expertise to deliver strategic consulting and advisory services across the collector‑car world. Our clients include individual owners, collectors, and enthusiasts of rare and fine automobiles, as well as dealerships, clubs, and organizations involved in buying, selling, showcasing, or leveraging classic and collector cars for fundraising initiatives throughout North America.
What We Do
Under the Vertical Horizons banner, we provide executive-level advisory services to automotive retailers, dealer groups, and automotive technology companies. We work directly with ownership and senior leadership to improve performance, align teams, and drive sustainable, measurable results.
Founded by Peter Dhama, Vertical Horizons brings over 25 years of hands-on leadership experience at the President, CEO, EVP, and Vice President level across Canada’s leading luxury and ultra-luxury automotive brands.
Leadership
Peter has led organizations to number-one national and North American rankings in sales performance, customer satisfaction, profitability, and operational execution. His background includes senior leadership roles with Rolls-Royce, Bentley, Lamborghini, Bugatti, Aston Martin, Jaguar Land Rover, Mercedes-Benz, BMW, Acura, and Polestar.
He is trusted by dealer principals, OEM executives, boards, and investors to provide clear direction, practical solutions, and confidential counsel
How We Engage
Executive Advisory
Targeted strategy sessions, diagnostics, OEM matters, and board-level discussions.
Project-Based Consulting
Defined-scope engagements including operational reviews, compensation redesign, sales process optimization, and policy development.
Fractional Executive / Monthly Retainer
Ongoing senior-level oversight without full-time headcount, typically structured at 1–2 days per week.
Who We Work With
Dealer Principals & Ownership Groups
Automotive Dealer Groups & Luxury Franchises
Automotive Technology & SaaS Companies
Boards, Investors & Senior Leadership Teams