Who we are
Auto Elite Marketing was born from the vision of founder Peter Dhama — a lifelong automotive purist whose passion for owning, racing, and restoring classic performance machines has shaped every part of his career. His deep roots in the enthusiast community run wide: active with the Corvette Club of Ontario, BMW Z Owners Group, and the MG Car Club of Toronto, and serving as a Board Member‑at‑Large for the National Corvette Restorers Society.
Peter’s commitment extends beyond the road. He supports Steer Friends Charity, contributes to multiple boards, and as a dedicated cyclist, champions the SickKids Ride for Cancer.
Where Passion Meets Proven Performance
Auto Elite Marketing is built on experience that spans the full spectrum of the automotive world — from grassroots enthusiasm to executive‑level leadership in some of Canada’s most influential automotive organizations.
Peter’s career includes:
Executive Director at one of Canada’s largest automotive online marketing firms
Executive Director of Sales & Marketing (Canada) for Budget Rent a Car
General Manager for major dealer groups representing BMW, MINI, and Mercedes‑Benz
Vice President of Sales for Canada’s largest luxury automotive group, overseeing elite marques including Jaguar, Bentley, Land Rover, Lamborghini, Rolls‑Royce, Aston Martin, and Polestar
This rare blend of retail leadership, luxury‑brand expertise, and digital marketing mastery positions Auto Elite Marketing as a performance‑driven partner for clients who expect excellence. Every vehicle is marketed with precision, strategy, and a deep understanding of what moves discerning buyers.
What we do
Auto Elite Marketing delivers concierge‑level lead generation engineered to elevate extraordinary vehicles and maximize their market value.
We curate a tailored marketing strategy designed to secure the highest possible return for your classic, collector, or exotic automobile. With years of refined expertise in premium automotive marketing and high‑value sales, we guide you through every element of the presentation process — from crafting an evocative narrative and producing magazine‑quality photography and video, to selecting the most prestigious platforms and shaping a pricing strategy that attracts serious, qualified buyers.
Every detail is considered. Every impression is intentional. Your vehicle is showcased with the sophistication it deserves.
PRIVACY
Safety and Security
One of the top priorities for consumers when marketing their vehicle privately is ensuring safety and security, especially when interacting with unfamiliar individuals.
Exposure to Potential Risks
When showcasing your vehicle to unknown buyers, you may be exposed to risks that can compromise both your safety and the integrity of the transaction.
Contact us
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